The architectural concept for the Persada Johor International Convention Centre draws its inspiration from historical elements of Johor and incorporates modern features so as to exude a sense of strength and integrity without compromising on functionality. It is designed to fill the critical need for an international standard Exhibition and Convention Centre in Johor and to advance Johor's progress into the 21st century.

Appropriately, the word "Persada" is a Malay word denoting a place that has layers or steps for a member of the royalty to sit on to conduct official matters; or a stage where a contest is conducted; or a garden for pleasure or for rest.

Persada Johor takes this concept to the next level by providing today's discerning event organisers and international clientele with a modern day venue packed with the latest technological advancements and a contemporary sophistication.

The architecture of the Persada Johor International Convention Centre is a clear acknowledgement of Johor's rich cultural heritage. The exterior is embellished with "Khat" Islamic writings, while its unique roof is shaped after the state ruler's official hat, a symbol of creativity, practicality and nobility.

The Convention Centre complex sits on a 2.43 ha (6 acres) site with a built-up area of 1.69 ha (4.2 acres) and 29 function rooms totalling 8,296 sq. metres (89,292 sq.ft.) There is also provision for a total of 9 retail shops and food & beverage outlets. The remaining land area features a multi-level parking complex accommodating 1,600 car-park spaces and 80 bus bays.

The complex comprises two main levels and two intermediate floors. The upper level houses the Convention Hall while the lower level is designated for the Exhibition Centre. The complex also accommodates a mini Royal Military Museum, the first of its kind in Malaysia, which will showcase the proud history of the Royal Johor Military Force.